Ignite Your Potential. Perform At Your Best.

Sport psychology for athletes across the UK and beyond.

Develop the confidence, focus and psychological skills to perform more consistently when it matters most.

Portrait of a young woman with blue eyes and light brown hair tied back, wearing a light blue Nike athletic jacket with arms crossed.


Dr Sarah Findlay

HCPC Registered Sport Psychologist | London | UK-wide

I'm Dr Sarah Findlay, an HCPC-registered Sport Psychologist based in London, working with athletes across the UK and online.

I've worked across professional and high-performance sport, including with Tottenham Hotspur Women, Birmingham City FC, England Rugby and the UK Sports Institute. These experiences have given me the opportunity to support athletes and teams across different sports, performance levels and environments.

Alongside Ignite Performance Psychology, I continue to work within high-performance sport, bringing this experience into my work with athletes in private practice.

Learn more about me
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Sport Psychology Grounded in High-Performance Experience

My experience spans professional football, international rugby and Olympic and Paralympic sport, working with athletes and teams across a range of high-performance environments.

TOTTENHAM HOTSPUR

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BIRMINGHAM CITY FC

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ENGLAND RUGBY

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UK SPORTS INSTITUTE

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TOTTENHAM HOTSPUR | BIRMINGHAM CITY FC | ENGLAND RUGBY | UK SPORTS INSTITUTE |

What can Sport Psychology help with?

High performance isn’t just about talent or hard work - it’s about how you think, respond, and perform under pressure.

At Ignite Performance Psychology, I help athletes develop the mental skills that drive consistent, confident performance.

Using evidence-based psychological strategies, we strengthen focus, resilience, and self-belief - so you can perform at your best when it matters most.

  • Build greater trust in your ability and learn how to develop confidence that lasts.

  • Develop strategies to manage nerves, overthinking and anxiety when competition arrives.

  • Learn how to respond effectively when expectations and pressure are high.

  • Develop strategies to stay present and focused when it matters most.

  • Understand what's affecting your motivation and develop sustainable ways to stay engaged with your sport.

  • Develop the psychological skills to respond effectively to mistakes, setbacks and the challenges of returning to performance.

book a free discovery call

Who I Work With

Developing athletes

Build strong psychological foundations as you progress through your sport and learn skills that support both performance and wellbeing.

Competitive athletes

Develop confidence, consistency and the ability to respond effectively to pressure, setbacks and the demands of competition.

Elite athletes

Refine psychological skills and navigate the demands of high-performance environments, where small margins can make a significant difference.

Work With Me

A psychological approach built around you

Sport psychology isn't about giving you a set of instructions for how you "should" think.

My role is to help you understand the psychological factors influencing your performance and develop practical skills that you can apply in your own sporting environment.

I draw on evidence-based psychological approaches to help athletes build psychological flexibility, respond more effectively to difficult thoughts and emotions, and focus on what matters most.

The aim isn't to eliminate nerves, doubt or difficult thoughts. It's to help you respond to them in ways that allow you to keep performing and move towards what matters to you.

LEARN MORE ABOUT MY APPROACH

01 - START WITH A CONVERSATION

Book a free 15-minute discovery call to talk about what you're experiencing, what you'd like to work on and whether sport psychology could be useful for you.

What happens when we work together?

02 - UNDERSTAND WHAT’S GOING ON

In the first session, we'll explore your goals, your sporting environment and the psychological factors influencing your performance.

03 - DEVELOP REAL STRATEGIES

We'll work together to develop psychological skills and strategies that you can apply in training and competition.

What services do I offer?

  • Close-up of a person with red nail polish holding a white booklet titled "03 Performance" with yellow and gray design elements. The booklet contains text and a small diagram about unlocking potential and building confidence.

    Performance Profiling

  • A woman with long brown hair smiling at the camera, standing in a sports stadium with red seating and a green field in the background.

    Coach Education

  • A workspace with a laptop displaying a social media page, an open notebook with a pen on top, a white mug, a glass jar with flowers, a small glass container, and a wooden tray on a wooden table near a window.

    1-1 Performance Psychology

  • A woman in a purple athletic shirt and black leggings giving instructions or speaking to a group in a gym or sports facility.

    Team/ Group Workshops

FIND OUT MORE

"Sarah was very knowledgeable and brilliant at finding ways to break down the mental roadblocks I had created whilst training and competing. During our time together she has given me the tools and confidence to help me believe in myself."

Competitive Weightlifter